Hvis denne punditokrat boede i USA, ville han efter at have læst Forbes bestræbe sig på at lægge samtlige sine fødevareindkøb i en Whole Foods Market-butik. Til Forbes siger virksomhedens direktør, John Mackey, et par sandheder, som alt for sjældent høres fra virksomhedsledere på disse breddegrader, om det meget menneskelige i kapitalisme – i modsætning til ”crony capitalism”:
“Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. Businesses around the globe need to steer capitalism away from today’s growing trend of cronyism, by embracing conscious capitalism.”
”I’m very encouraged by millennials and their drive to make the world a better place. Businesses can do both by practicing conscious capitalism, always being grounded in its “credo”: that business inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. … Everyone wins. Remember, business is not a zero-sum game.”
Mackey taler i anledning af sin nye bog.