Sir Humphrey: “You know what happens: nice young lady comes up to you. Obviously you want to create a good impression, you don’t want to look a fool, do you? So she starts asking you some questions: Mr. Woolley, are you worried about the number of young people without jobs?”Bernard Woolley: “Yes”Sir Humphrey: “Are you worried about the rise in crime among teenagers?”Bernard Woolley: “Yes”Sir Humphrey: “Do you think there is a lack of discipline in our Comprehensive schools?”Bernard Woolley: “Yes”Sir Humphrey: “Do you think young people welcome some authority and leadership in their lives?”Bernard Woolley: “Yes”Sir Humphrey: “Do you think they respond to a challenge?”Bernard Woolley: “Yes”Sir Humphrey: “Would you be in favour of reintroducing National Service?”Bernard Woolley: “Oh…well, I suppose I might be.”Sir Humphrey: “Yes or no?”Bernard Woolley: “Yes”Sir Humphrey: “Of course you would, Bernard. After all you told you can’t say no to that. So they don’t mention the first five questions and they publish the last one.”Bernard Woolley: “Is that really what they do?”Sir Humphrey: “Well, not the reputable ones no, but there aren’t many of those. So alternatively the young lady can get the opposite result.”Bernard Woolley: “How?”Sir Humphrey: “Mr. Woolley, are you worried about the danger of war?”Bernard Woolley: “Yes”Sir Humphrey: “Are you worried about the growth of armaments?”Bernard Woolley: “Yes”Sir Humphrey: “Do you think there is a danger in giving young people guns and teaching them how to kill?”Bernard Woolley: “Yes”Sir Humphrey: “Do you think it is wrong to force people to take up arms against their will?”Bernard Woolley: “Yes”Sir Humphrey: “Would you oppose the reintroduction of National Service?”Bernard Woolley: “Yes”Sir Humphrey: “There you are, you see Bernard. The perfect balanced sample.”

Yes Prime Minister, 1. sæson, 2. afsnit “The ministerial broadcast”.:-)